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uk team in , having previously worked for many high-profile gambling-related sites such as RightCasino, JustSlots, WhichBingo and Gambling. An experienced head when it comes to all aspects of iGaming, Peter is a fanatic fan of sport, including football and US sports such as baseball and American football.

He is also a multi-published fiction writer, although sadly, not a wealthy one. Liam is a content writer for Betting Sites. He has 7 years of experience writing articles on trending topics including sports and finance.

Liam has a passion for analysing trending data and has had his data shared in publications including New York Times, BBC and 's more.

How We Rate Betting Sites in the UK. With a plethora of online betting sites competing for your custom, how do you choose the right ones for your needs?

At bettingsites. uk, our mission is to bring you the best online bookies in the UK. Any site looking to make our rankings must first be licensed by the United Kingdom Gambling Commission UKGC. When this has been established, we proceed to test every bookie against select, in-house criteria.

Competitive Betting Odds. The better the price offered by the bookmakers, the greater your potential payout will be. Prices can vary from site to site, with some online bookies more generous than others.

You will seldom find one site offering the best betting odds for every event in the sporting calendar — but some tend to be more consistent in offering competitive prices across the board. We value bookmakers that provide a wide range of markets to punters.

Therefore, we tend to rate bookies that include 1x2 markets alongside the likes of outrights, cards, first-goal scorers, and other markets that little higher. Variety in other popular sports is important too, such as frame betting in snooker or points totals in tennis.

We also value markets for politics, entertainment betting, eSports and obscure sports and events. Live Betting and Streaming. Many of the best UK betting sites now offer in-play betting and live streaming functions.

The immersive, modern betting experience can be improved tenfold when such features are available. As such, we tend to award higher rankings to sites with quality live betting and live streaming options.

If a bookie can deliver the opportunity to bet in play on sports — while also affording you the chance to watch events live and free of charge — they usually score high marks in this area. This means fast loading speeds on desktop and mobile, and everything well sign-posted and easy to understand.

You should be able to sign in, add your funds, and place a wager at top betting sites without having to stop or get lost in a haze of information. As we see it, a mobile betting app should only be available if it — at the very least — offers the same experience as the desktop site. It doesn't matter if you are betting on Android, iOS, or something else — you deserve a quality product!

The sign up process at our recommended UK bookies takes five minutes or less. While we judge sites on how easy it is to open an account with them, even undesirable bookies have made the process simple. One of the key strengths of a great bookie is what they offer to new and existing customers.

Therefore, we award higher rates sites with strong welcome offers, free bets, and other promotions. There are plenty to choose from, making it a good idea to compare them.

We encourage our readers to sign up with sites that have as many extra features as possible. These can range from early cash out , live streaming, bet builder, and more.

Many of our top-rated sites offer these alongside other things like stats zones, blogs, free betting picks from experts, and other helpful features. Extra features may enhance your overall betting experience, making it a good idea to bet at sites that have them. We find that most of our top bookies make it easier to add funds and get your cash.

The easiest way of catering to this is by providing punters with a wide range of payment options. You will find sites allowing payments to and from Visa and Mastercard debit cards, as well as PayPal, Skrill, and Neteller e-wallets.

Depending on the sites you sign up with, you may also be able to use bank transfers, Apple Pay , and a variety of other payment methods.

We value great customer service, making this an area of importance to our expert reviewers. At its core, customer support is vital for a punter who may, at some point, need help.

The more variety and ease afforded by top betting sites, the higher we rate them. Ideally, we want to see bookies provide fast and responsive customer service via live chat, email, telephone, or social media.

Ultimately, we rank sites with quality customer support that little bit higher than those with just a good service. To make our rankings, a site must have modern security features and protocols in place that protect you.

These include, but are not limited to, Transport Socket Layer TSL encryption, the latest firewall software, and other robust defence systems that keep transactions secure at all times.

Keeping punters protected means ensuring they have access to responsible gambling tools when they need them. We rate sites that make it easy to take a break, lower betting limits, or self-exclude when they feel their gambling is getting out of control.

Award-Winning UK Bookmakers. The Best UK Bookmakers Reviewed. Different Types of Online Betting Offers. General Terms and Conditions for Bookmaker Offers.

Best Banking Methods for Betting Sites. How To Get Started At An Online Betting Site. Join a Site. Choose a Banking Option. Claim a Bonus. Validate Your Account. Place Your Bets. Getting Your Money. Why We Only Recommend UKGC-Licenced Betting Sites. How to Gamble Responsibly.

bet — Online Sports Betting Operator of the Year Global Gaming Awards LeoVegas Sport — Mobile Operator of the Year International Gaming Awards Rhino Bet — Rising Star in Sports Betting SBC Awards Paddy Power — Retail Operator of the Year Global Gaming Awards William Hill — Football Betting Operator of the Year EGR Operator Awards Fitzdares UK Best Online Sports Betting Site in the UK.

Prev Next. Bet by Text and Phone Excellent Promotions and Offers Horse Racing Live Streaming Sophisticated Mobile App Comprehensive Odds and Markets. What we don't. Best Odds Guaranteed Only for Select Customers Needs More Payment Options.

Overall Ratings. Detailed Review. Betting Markets. Mobile App. Payment Methods. Withdrawal Speed. Claim Bonus. BetMGM UK Top Site for Bonuses and Rewards. Limited Payment Options Best Odds Guaranteed Starts at 11am on Racedays.

Spreadex UK Best Bookie for Spread Betting and Fixed Odds Markets. Spread Betting and Financials Wagering Excellent Fixed Odds Betting Markets Brilliant Customer Support £1 Minimum Deposit and Withdrawal Fast Payouts for Visa Debit. Few Promotions and Offers Limited Payment Options.

BetGoodwin UK Top Bookmakers for Horse Racing Offers. Stellar Range of Horse Racing Markets Top-Notch Customer Service Great Welcome Package and Promos Instant Withdrawals Available Fantastic Live Betting Odds. Offers And Deals Only for Horse Racing Some Site Elements Need Improving.

BetUK UK Leading Online Betting Website for Bet Builder. Could Add More Payment Options Limited Range of Offers. New Customer Welcome Offers — Some of the top betting sites have different bonuses to choose from.

These mostly include free bets, cashback, or enhanced odds — sometimes, welcome packages contain more than one offer. Free Bets — The most common type of new customer offer available to punters is the free bet.

Risk-Free Bets — Unlike the free bet, which is paid whether your first real money bet wins or loses, this one is only paid when your initial bet fails to win. Risk-free bets vary in size and value but are popular with UK punters, nonetheless.

Enhanced Odds — This type of deal is often offered by UK bookies around major British sports events. Extra Places — Established online betting companies, especially with a focus on horse racing, may offer additional each-way places as an incentive to sign up.

Although not a traditional welcome offer per se, they are very popular around major racing festivals like Cheltenham Losses Back as Free Bets — UK sportsbooks may offer a percentage of losses back as a free bet in lieu of a traditional matched free bet. Recurring Free Bet Offers — You may be entitled to claim a free £5 bet on each England match when betting on Euro , or similar.

Other recurring free bets may be available on teams or athletes who have sponsorship deals with that betting site. No Deposit Free Bets — Although rarer than most of the offers on this list, some old and new online bookmakers offer a free bet without first depositing to your account.

These offers usually have terms and conditions that must be met before you can withdraw your winnings. Sports and Casino Bonuses — Some sport betting sites in the UK also have a casino product.

Where this is the case, you may be offered casino bonuses or free spins alongside free bets. Referral Free Bets — UK betting sites may allow you to claim free bets and other offers by referring new customers to the site. To avail yourself of these offers, your referral must first open an account and deposit with the bookie.

Minimum Age — Players must be aged 18 or over to gamble in the UK and, therefore, claim bonuses. Some sites may set their minimum age to play at 21 or over, although this can be set at the discretion of the operator.

Location and Eligibility — Many of the offers found at UK betting sites are geared toward residents of the United Kingdom only. In addition to factors like age and location, sites may only allow new customers to claim bonuses — this often excludes previous account holders.

Market Restrictions — Free bets and offers may only be used on certain events, such as real sports markets. Sometimes, the promotion will only be claimable on specific sports like horse racing or football. Minimum stakes average out at around the £10 mark but can be higher or lower depending on the offer.

Withdrawal Policy — Free bet credits are usually non-withdrawable and may only be used in conjunction with the terms and conditions of the promotion.

Stakes may not be refunded in any winnings. Bonus Expiry — The terms and conditions of the promotion must state when the offer expires.

Timeframes vary according to the promotion and the site, although it is common to see these set between 7 and 30 days. This can affect the awarding of bonuses and free bets. Debit Card — Almost all UK sports betting sites accept debit cards for deposits and withdrawals.

This is the most common payment method at gambling sites, with Visa, Mastercard, and Maestro payments very popular. E-Wallets — You may also have access to a range of e-wallets including PayPal, Neteller, Skrill, Much Better, and ecoPayz.

This depends on where you play. Bank Transfer — All bookies on our top UK betting sites list will allow the option to withdraw using bank transfer. Most will also facilitate deposits this way, but transfers are not as popular as they once were.

Mobile Digital Wallets — Both Apple Pay and Google Pay have risen in popularity in recent years. The dates accompanying each brand correspond to the dates when each was added to our site and may not actually reflect the date that each bookmaker launched. If you've found a new betting site that we haven't listed then contact us and we'll add it!

Some sports betting sites will not let you claim their sign-up offers if you have already taken a welcome bonus from another sister betting site operating under the same UKGC licence.

Below we've listed all bookmakers with welcome offers in the UK alphabetically according to their parent companies' business names. This table shows which UK betting sites share licenses and what bonus restrictions there are for players wanting to claim multiple bonuses from each site.

As a group of passionate punters, all with different reasons for betting, our focus has always been to give people all the information and then let them make up their own minds.

But if you want more than just a list of betting offers, we have mini-reviews of the top 30 UK betting sites below as well as in-depth bookmaker reviews and even separate pages comparing bookmakers in a range of different categories. If we've made a mistake or you have any other feedback you can contact us here read more about us here.

Unlike your racist Uncle or other comparison sites, we don't discriminate. We review and compare all betting sites in the UK - good, bad, or indifferent.

The best betting site is RhinoBet. With a large range of markets, an improved bet builder, and a top-notch app for iOS and Android, RhinoBet is considered the best betting site in the UK.

Individual review entries by certain authors may score differently. BetUK is very highly rated by everyone at Bookies Bonuses thanks to the rapid improvement of their bet builder, payout percentage, and overall markets in the last year.

Thats we rank it number one! Kwiff's unique supercharged odds feature makes it a popular new betting site among UK punters, but it's not the finished product just yet. BetVictor was founded all the way back in but the progression they have made with their product is phenomenal with a deep football sportsbook and plenty of promos.

LiveScore has been a big name in the - you guessed it - live scores business for quite some time and they entered the betting industry in bringing a slick, modern product with live streaming options and stat markets as standout features. Launched in , Rhino Bet offers a straightforward betting experience, plenty of offers, and a solid football bet builder this is currently the most popular new bookie with our users and experts.

BetMGM is one of the world's most famous gambling brands and has now recently launched in the UK, offering excellent sports betting coverage and more.

Bet is, as you have probably heard Ray Winstone say, the world's favourite online betting brand. While it's not quite our number one, it is probably the most comprehensive and reliable bookmaker in the UK. Having already been a hit elsewhere, Parimatch launched in the UK in in collaboration with BetVictor bringing a deep football sportsbook and sophisticated support, casino, and payment options to the table.

Betway continues to flourish in the UK market and remains among the very best bookmakers for weekly promotions, UK-focused markets, and odds competitiveness.

While nothing to get too excited about, NetBet has crept up our rankings list in recent months thanks to some improvements across the betting site.

Highbet has a decent horse racing offering and plenty of smaller sports but its newness is probably its biggest selling point. Betfred have been around seemingly forever, and while the site is still a little old-fashioned, they are market leaders for horse and greyhound racing, snooker, darts, golf, and rugby.

BetTarget is one of the lesser-known brands on our list which is a selling point in and of itself. As far as new bookmakers go, it's among the best.

In , a betting site became the latest project to be given the Virgin branding. The quality of the product, especially for key sports like tennis, football, racing, and American football is clear with markets like Asain handicap, features like live streaming, and offers like price boosts regularly offered.

All British Sports is a relatively new site that is 'quintessentially British' with its hyper-focus on football, however, it's also very focused on its casino offering. Spreadex set the standard when it comes to spread betting where you win more or less depending on the margin of victory.

They're no mugs in terms of fixed odds or casino either. This is an all-round excellent gambling site. Excellent sportsbook that has been around since , offering great football and horse racing coverage, along with daily enhancements and promotions. A very good sportsbook that has exploded since its launch in , offering great football and horse racing betting options, along with daily enhancements and promotions.

Recently launched in the UK, BetGrouse is operated by AG Communications, responsible for over 60 sportsbook and casino sites including Mr. Mega and Luckland, bringing plenty of expertise and promotions to players.

BritainBet is brought by the same company behind Football and TEAMTalk, offering a superb gambling experience, mixed with the latest sports media and tips, combining for an excellent sportsbook.

PlanetSport Bet is brought by the same company behind Football and TEAMTalk, offering a superb gambling experience, mixed with the latest sports media and tips, combining for an excellent sportsbook.

Sky Bet is what happens when a huge media company decides to get into the betting industry. High standards and high quality are obvious choices of adjectives one can use to describe the Leeds-based bookie.

Particularly impressive are the number of in-play options and Sky Bet Club for weekly free bets. Ladbrokes is a classic UK betting site with a breadth of pre-match and in-play odds, plus all sorts of promos. At Bookies Bonuses , we have always been fans of Coral. It's a rock-solid betting site that provides great value promos and markets across the board.

Although mostly known for its casino brand in the UK, 32Red offers a strong sportsbook service too, covering all the top sporting events and leagues, including football and horse racing. You might recognise Grosvenor as more of a land-based casino but it is also one of the best online bookies in the UK both for the breadth of markets chess, wrestling, winter sports etc.

and odds value. While not renowned for its UK focus, Unibet is quite the beloved brand among many punters, for its deep and unique offering, smooth betting experience, and high-value sign up offer. FafaBet offers an excellent sportsbook service, with plenty of markets and a ton of ongoing promotions too.

Their superb sign-up bonus also helps to encourage players to give this relatively unknown bookie a try. An excellent casino bonus certainly encourages a further look at this quality offering. The competition is very stiff between the best online bookies, which is something that benefits the customers.

There are many factors to take into consideration when finding the best betting sites online, and below are the factors we think are the most important ones. Our experts also explain their top 3 online betting sites in each category. First and foremost, the bookie must be fully licensed.

If not, it won't be seen anywhere near Bookies Bonuses' rankings. Customers from the UK are only allowed to play on sports betting sites licensed by the UK Gambling Commission.

The Gambling Commission has the primary responsibility of regulating the UK market for online gambling and sports betting.

The main goals are to keep it free from crime and to protect vulnerable people, including children. Of course, there will be instances in which one betting site favours one particular team or outcome more than others, so it's impossible to get a site that always has the best odds for the wagers you want to place.

However, the payout percentage gives a good indication of whether the bookie provides good value. If it is a two-way market and the betting site is offering odds of 1. If the odds are 1. All bookies offer odds on the biggest events, although the selection of odds can vary a lot between different sports betting sites in the lower leagues, and on the more uncommon sports.

You will want a bookie with a good sele ction of odds and markets for the sports and leagues you are primarily punting on. For Premier League football, it's a given that you should be able to bet on. The matchwinner, total goals, goalscorers, and those sorts of bets. But what really elevates some online betting sites is the range of alternative markets such as Man of the Match, player shots on target, offsides, and combination bets.

The same can be said for top-class events in other sports. The more options you have, the better. Choosing a UK bookie with a good welcome bonus or promotion can provide a significant boost to punters' betting bankrolls, especially when it comes to recreational bettors.

You can get great value through betting offers not only when you sign up, but over time as well. Most UK betting sites have free bets as their welcome offer , and this is the perfect way to get your account off the ground, particularly if there are no wagering requirements on the winnings which is the case more often than not.

As an existing customer, throughout your time with a bookmaker, you can expect to claim more free bets, as well as accumulator promotions, odds boosts, money back offers, and more.

All major online betting websites offer payments via debit cards, and the vast majority now offer PayPal for betting as well as other eWallets like Skrill and Neteller.

Prepaid cards are also more common now than they previously were, but you might need to find another banking method for withdrawals if you are using something like paysafecard. You can't go wrong with bank transfers - and sometimes even cheques - but the drawback with those old-fashioned payment options is the time it can take to process transactions.

Ensure that the online bookmaker you are looking at has your preferred betting payment options before you sign up. Another factor to take into consideration is fees for transactions to and from your account. These are rare, but don't take it for granted - there may be a small fee with some operators.

Online bookmakers are expected to be top-notch live betting sites and cash out betting sites now, while live streaming is a big deal too. The bet builder - in which a bettor can create their own bet - is also something that has grown in popularity and we have listed the top 10 bookies for bet builders.

On betting sites such as Coral , you can add things like player passes, assists, offsides, and tackles to your bet builder. Pulse betting, which is available on SBTech-powered sites like Mr Play , is another innovative new feature which allows you to bet on things to happen in the next minute.

The UK gambling market is saturated and competitive meaning that many of the best betting sites in the UK aim to compete not with innovative features or markets, but rather through promotional offers for existing players.

Some promos are genuinely valuable while others are just designed to keep you playing. The most common and valuable betting promotions are:.

The best betting promotions can generally be found at the UK bookmakers with the biggest marketing budgets. Bet comes to mind for their racing price promise, Each Way Extra option, early payout offers when the other team goes 2 goals down, or money back for a draw although BoyleSports also has this for red cards or when there's a penalty scored.

Both of these bookies also have Best Odds Guaranteed available the day before a race. Paddy Power offers a couple of free games like their £5, Beat the Drop game, Sky Bet and Betway have free bet club, Coral has the Coral Racing Club and Grosvenor offers a weekly shot at £1 million among other promos.

QuinnBet 's another surprise with numerous money-back and free bet offers regularly available. Sky Bet offers free bets and free spins offers to players who meet different staking criteria every week. The Bet Builder invented by Bet is a feature that lets you build an acca using only markets from the same game.

Before bet builders, you could only create accas if each leg was from a different event. Bet Builders allow you to get a much larger payout than single bets but they also require all events to occur for you to win. These days most online betting sites have bet builders for at least football but some have them for several US sports and tennis.

The best bet builder sites then are the ones with the best odds, most betting options, and highest quality extras like promos.

This means that Bet which has the most markets including all basketball and football matches comes out on top. The Bet bet builder covers a wide variety of options within each match and can often be combined with the cash out feature.

Betfair offers a comprehensive bet builder that caters to football, NBA, and NFL punters and also has free bet offers for winning bet builders. Coral 's bet builder stands out for its player-specific bet builder markets as does BetVictor 's basketball bet builder which includes player steals, turnovers, blocks, and three-pointers plus the option to adjust the total for each prop.

Other top bookies for Bet Builders include Betway which offers plenty of Bet Builder promos including Bet Builder free bets on BetYourWay markets, William Hill which has a very wide selection of Bet Builder markets including cards markets, Betfred which offers special Bet Builder markets like goal method, and Unibet which has loads of stats and information to accompany their Bet Builder.

The Bet Bet Builder is widely regarded as the best in the UK because it is available for the most sports and has many of the most popular betting markets. Live betting is popular among professional bettors because it's often possible to find value in more obscure markets before the bookmaker's trader has time to adjust.

Live betting can also make an otherwise boring game of football that much more exciting. Notable things to look out for if you're going to bet live include:. All bookies offer in-play betting options, especially for football, tennis, NBA, and NFL markets.

The best live betting sites offer something slightly different though. LiveScore Bet 's live streaming options include domestic and international racing and top football leagues like La Liga and their live stat markets on big games include shots on target, possession, fouls, and offsides. Bet 's cash-out option lets you cash out of almost every market live with auto and partial cash out options also available across the board.

Parimatch 's boosts are available for in-play markets, Sky Bet 's in-play offering is extensive, and both Betfair and Ladbrokes offer in-play racing markets.

With a quality app, live streaming for horse racing and football, and a bunch of in-play stats markets LiveScore Bet is a great live bookmaker. Below we examine the most popular features for each of these sports and highlight which betting sites excel for each. Football betting has evolved massively in recent years.

Since the birth of online gambling platforms, the top operators have innovated in a huge way and now punters are presented with tons more options than the previous generation. All UK betting sites for football offer at least the majority of the above - on top of the basic markets and functions - but the quality can vary greatly from bookie to bookie.

BetVictor is often overlooked but ranks highly because of its attractive features such as pre-match and in-play odds boosts, unique wagers like specific player goal assists, and a top-notch bet builder.

On the other hand, we can't ignore Betfair for providing the best odds in the market on the exchange as well as popular OddsOnThat RequestABet markets and game boosts. Unsurprisingly, Bet boasts an extensive selection of football markets, including Asian lines, and a unique 2 Goals Ahead Early Payout promotion making.

While lacking RequestABet options, they make up for it with an exceptional bet builder. Ladbrokes excels in their bet builder too, offering various player statistics and additional opportunities to win cash through promotions like 'acca boost' and 'free bet back,' as well as gimmicky games like Free.

Betfred specializes in goalscorer bets and features promotions like Double Delight and Hat-trick Heaven, which offer increased odds for players scoring multiple goals.

They also provide well-loved features such as acca insurance, cash-out, in-play betting, and odds boosts. Similarly, BoyleSports offers a comprehensive range of promotions with a focus on bet builders and accumulators.

They provide special features like double winnings and money-back options for specific events, along with the Fantasy5 cash prediction game. Paddy Power is known for its free bet builder credits and enhanced prices for major fixtures.

While lacking Asian handicap markets, they have a versatile bet builder and a broad RequestABet section. Casual punters can also enjoy the free Beat the Drop game and participate in daily fantasy contests for added excitement.

With unique markets, in-play boosts and a market-leading football bet builder, BetVictor is one of our favourite football bookmakers. Horse racing betting has been prevalent in British culture for more than years, and it remains a big part of the gambling ecosystem in the age of online gambling.

A good horse racing section can separate the best UK betting sites from the rest. The best horse racing betting sites may not offer every market or feature above but these days many new bookmakers either lack quality or lack markets altogether for racing.

Ladbrokes is hard to ignore, offering extra place races in the UK, Ireland, and France as well as tote betting, Best Odds Guaranteed, live streaming, and in-play betting for UK and Irish racing. Additionally, they offer betting and streaming options for races in various countries such as France, South Africa, USA, and more.

BetUK may not be the first choice for racing betting, but their Kambi-powered platform stands out with a great welcome offer and a Free Bet Club for weekly horse racing bets.

Betway also stands out for free bets with its Free Bet Club, where users can get £10 in free bets weekly for betting on accumulators. They provide Best Odds Guaranteed, betyourway specials, and daily boosts. Betway also offers live streaming for UK, Irish, and some international races.

The site also integrates tipster selections for less experienced bettors. Then there's Coral with the Coral Racing Club, frequent promos, and even the ability to build your own racecard. Betfair is known for its market-leading exchange, which appeals to knowledgeable punters who prefer trading but it also provides better odds than most sportsbooks for regular racing bets.

The site offers OddsOnThat markets, lengthening odds for horses winning by a specific number of lengths.

Bet's Each Way Extra option allows users to customize the number of places they want to be paid out. Aside from fewer money back offers than the best, Ladbrokes' horse racing offer is the most complete of any UK betting site. Betting sites, also called online bookmakers, bookies, or sportsbooks, are online platforms that accept wagers on a range of sporting and novelty events including football, horse racing, tennis, and even reality TV shows like Love Island.

Today, many betting sites are also home to online casino games, bingo, poker, and lotteries. Bookmaking in the UK has its roots in 18th-century horse racing where individuals would accept bets on races and keep a record, or "book," of wagers. This gave way to betting shops in the 19th century and it's only been in the last 25 or so that online betting sites have emerged and now become the most dominant medium for UK punters to place bets.

In order to understand how betting sites make money you first need to understand a few things about betting. To calculate your payout from the odds this is automatically visible when you select odds on all betting sites you can you this trick:.

The numerator is your profit when your stake matches the denominator eg. Just remember, the higher the odds are, the less likely the bookmaker thinks that outcome will occur but the more money you will win if your bet is successful. You as the punter will slowly lose money over time.

Another way to think about this is if you bet £10 on both heads and tails you would lose £10 and only win £9 for every coin flip meaning a loss of £1 for every toss. This means that the odds given on a betting site are likely not the true odds of an event occurring, rather, they represent an implied probability with the bookmaker's edge priced in.

To take this one step further, bookmakers don't actually know what the true probability of an event occurring is.

Instead, they make a guess based on computer models and statistics when they set the opening odds. When the odds are released, punters will react to the odds and prices offered and if they think that the bookmaker is wrong, then they will bet more heavily on one outcome rather than another.

Bookmakers use this betting activity and market knowledge to adjust their prices and cover their losses. You can bet on the coin toss at the Superbowl and because of the popular saying "tails never fails", more punters chose to bet on tails. So should the bookmaker actually offer a better price for heads, even if they know the probabilities are equal?

Yes, often if the betting activity is heavy enough then the bookmaker will give you better odds for an outcome than the true probability. This is because overall they might want to make sure that they win whether it is heads or tails i. they will pay fewer people more money for heads or more people less money for tails but overall they will pay both groups the same amount in total.

The bookmaker may increase prices in a market where one outcome is favoured less than it deserves to be to mitigate losses on the other side, or they may be slow to react to the market's activity and knowledge after opening, so if you can spot the times when the bettings site has incorrectly priced the probability of an outcome, like a coin flip, a draw because who bets on the draw?

The first laws that specifically governed online gambling in the UK were introduced with The Gambling Act In the following years, various laws including The Remote Gambling Act and The Gambling Licensing and Advertising Act , required all online betting sites and casinos to obtain a license from the Gambling Commission UKGC to offer and advertise their services to UK residents.

More recently following The Gambling Act Review in and , additional consumer protection measures were implemented especially concerning advertising and mitigating underage and problem gambling through stricter stake limits, checks for proof of funds, improving self-exclusion functionality and availability, and increasing education, help, and awareness for problem gambling.

The Gambling Commission has also made headlines in recent years for the large fines issued to some betting operators for failing to protect vulnerable customers or follow anti-money laundering regulations. Today there are over online betting sites licensed by the Gambling Commission and more than total online casino, sports, bingo, and lottery sites.

Overall, you can be assured of a safe and fair experience as long as you stick with a licensed UK bookmaker as all of their activities are monitored by the UKGC and subject to British law. The UKGC remote gambling license is widely regarded as one of the hardest betting licenses to obtain and keep.

Choosing a betting site doesn't have to be difficult because, in many ways, they are all very similar and will give you a similar betting experience. All UK betting sites have similarly priced odds for major sporting events, many accept all common payment options like PayPal and card and all licensed bookmakers are trustworthy.

We have the longest list of online betting sites and their offers at the top of this page or you may feel more comfortable going with one of our experts' favourite betting sites. There's also no need to limit yourself to just one betting website either, they all offer something slightly different!

After clicking on one of the buttons on Bookies Bonuses to visit your chosen betting site you'll need to register. This is then used to verify your age and identity with the electoral register to check that you are a UK resident, don't already have an account, and are not on a self-exclusion list.

Occasionally this process takes a little longer and you'll need to send a photo of your passport or phone bill - don't worry this is normal and these documents are destroyed after verification is complete. The minimum deposit amount at UK betting sites is often between £5 and £10 and you'll likely have a variety of different instant deposit options like PayPal, Apple Pay, Boku, Card etc.

available to you in the Account or Wallet section of your betting account. Start by searching for a market to bet on. Bookmakers' homepages often show all the biggest events that are live or about to start but the menu can also be used to navigate to a sport, league, or match.

Or, if available you can use the search function. After finding an event, different tabs within the event will display different betting markets like Match Result, Player Specials, or Outrights. In order to actually place your bets you will need to select a market to add it to your betslip.

You can do this by clicking or tapping on the odds displayed. You can of course select multiple bets from the same event or even combine bets from different events into one larger accumulator. Or, if available you can even combine bets from the same event using the Bet Builder function.

You can now track your bets in the Pending or Unsettled Bets section of your account with many bookmakers these days also offering the opportunity to cash out of your bet early to receive a decreased payout before the bet settles.

Soon after the event that you bet on has finished your bet will settle and your account balance will be updated if you won. You now have the option to keep playing or to withdraw your winnings. This process is much like depositing but do be aware that restrictions like a £5 to £10 minimum withdrawal amount may apply.

Also, know that most bookmakers have a live chat feature these days so if you run into any trouble along the way there is help available. Once you have a basic understanding of what a betting site is, how odds work and you've signed up and deposited then you're in a great place to start betting. After searching for or using the betting site's menu to find the event you want to bet on you'll need to decide what kind of bet you want to place.

Remember that the bigger the odds are, the less likely the bookmaker thinks that outcome will occur, but the more money you will win if it does. Most players will start with a simple bet like a Match Result bet eg.

who will win a football game or will it be a draw? There are, however, hundreds of different betting markets to bet on depending on the popularity of the event you're betting on and the type of sport, race, or novelty market that you chose. Also, be aware that if you've claimed a sign up bonus like Bet £10 Get £30 your first bet may have certain restrictions eg.

a minimum stake of £ The other thing to know is that when you select multiple different bets you will have the option to combine unrelated bets into a larger accumulator in your betslip or to place all of your bets as single bets.

To bet on multiple different outcomes from the same game you will need to use the Bet Builder function. Missing out on a betting sign up offer is basically like missing out on a chance to get a few quid for free.

The first is that you either don't know it exists or you forget about it and let it expire. You can always check your active bonuses in the Account section of your profile, here it will also show relevant bonus conditions like expiry time, minimum odds, or any wagering requirements.

Some bonuses require you to opt in by ticking a box when signing up while others, like the Rhino Bet sign up offer are only available to Bookies Bonuses users - be sure to watch out for these requirements when signing up. Another reason you may miss out on a sign up offer is if you already have an account with that betting site or a betting site owned by the same parent company.

Or if someone in your household has already claimed the bonus you're trying to get. People bet for different reasons. It may be around big events when their mates are, to add excitement when watching sports, they may be professionals or they may even be insiders betting when they're not supposed to be.

Being honest with yourself and r ecognising the reason why you be t is important because it will help you set boundaries and place smart bets that you can enjoy or justify, whether they're succesful or not.

Generally, it's advised to bet on events you know a least something about , this will help you to avoid spending all of your winnings on table tennis markets because that's the only thing in play when you're online. Having a plan also means deciding before you start playing how much you're willing to lose.

Setting these kinds of boundaries is important when you get the undeniable urge to deposit again. There's many more options then straight Match Result or Win bets at online betting sites today. The reason why there's so many betting options is that because they cover many of the different ways an event can unfold.

Understanding just some of these will likely make finding your bets more exciting and can often make your betting more profitable. The Cash Out function has a time and a place but it's often a trap for rookies to lose their edge.

Each Challenge has its own set of terms and conditions and wagering requirements and can be completed only once. The Challenges can be completed in any order. The Online Casino. Min £20 qualifying bets stake not returned. Britain Bet.

Ruby Bet. Min £10 qualifying bets, stake not returned. Promo code 0COMM must be entered during registration. Offer only available to users who deposit via debit card.

Not available to API, RDT or trading software customers. New depositing sport players only. Offer only applies to players who are residents of United Kingdom.

Bet expires after 14 days of being credited. PayPal, Neteller, Paysafe or Skrill not eligible. Gambling can be addictive. Please Play Responsibly. When looking out for a new bookie to bet with, everyone has their list of wants and nice-to-haves.

We select our favourite bookmakers by reviewing them against the following benchmarks:. We work with many brands on the site, but not all, and this is because we look at the brands and make sure they pass our test, before reviewing them and putting them onto our site. Of course, some are better than others, but minimum requirements need to be met.

Firstly, we look at the safety of our players, the most important part, and ensure that all brands we work with are licensed and regulated by the UK Gambling Commission.

Next up we take a look at the service they offer. Bare minimum requirements we look out for include the number of sports and markets on offer, competitive odds, in play betting, types of bet accepted and more, as we try to showcase only brands that offer enough for customers, regardless of the sports they love.

Of course, a big part of our work is done around offers and free bets. We want brands to have free bets available to new customers as a minimum requirement, while others such as existing customer offers and money back deals are all seen as added extras on top, which separates the very best brands from the rest.

By putting all of this together, we build up a picture of what we need to see from a brand, in order for them to be placed on our website. When that is confirmed, and we are happy, then we will begin to work with the brand, and showcase what they have available to our readers.

The best online bookies also have special offers for horse racing events, such as the Grand National and the famous Cheltenham Festival, which always sees an array of Cheltenham Betting Offers and promotions for both new and existing customers.

And for flat racing fans, there are always Royal Ascot Free Bets and special offers during this event. Tennis betting is hugely popular, with tournaments occurring weekly throughout the year, plus the four Grand Slam events. Following the England cricket team can be a rollercoaster ride, with plenty of highs and lows.

However, the excitement of cricket is undeniable, and there are plenty of cricket betting opportunities on matches and competitions throughout the year, domestically and internationally.

Both rugby union and rugby league are popular in the UK. Check our rugby betting offers on all major rugby events, from the Super League to the Six Nations. The current sponsors of the Super League are Betfred , and they offer some of the most competitive odds on all the action, plus some excellent ongoing rugby league promotions.

For union fans, the Betway sign up offer is a top choice with their Free Bet Club, which sees you receive a weekly free bet if you wager a certain amount - perfect for domestic and international rugby union clashes. With golf being televised almost every week of the year, there is no shortage of golf betting opportunities for punters.

We cover the biggest events on the calendar, and our golf betting experts provide their best bets and players to watch out for. The leading golf betting promotion is extra places, with some bookmakers offering up to 10 places for each-way betting on the big tournaments.

From free-to-play, free bets, and money-back specials, the best gambling sites, including Betfred and Virgin Bet , keep their customers feeling rewarded and coming back for more. Gambling licences are in place to protect not only punters from unlicensed operators but also bookmakers and betting operators.

The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety.

As with any online transaction, finding a fair and secure website is paramount for betting. The betting sites we recommend are fully licensed and regulated to operate in the UK, with many holding a UK Gambling Commission license. With safe betting sites , you can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal.

UK bookmakers are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction - these include:. If you are concerned about gambling, contact the National Gambling Helpline on However, some high street bookmakers allow punters to withdraw their winnings from an online bet in their shop, most often through a membership card style system.

As bookmakers try to determine the probability or the odds of a given outcome, a range of factors in real-time, such as news and injuries, can shift these odds on one particular outcome over time.

Many leading UK bookmakers offer cash-out, allowing you to bank some profit if your bet is winning or to reduce your potential losses if it is not. Yes, a limited number of betting sites will accept PayPal - check out the payment methods for each brand to find out where you can bet with PayPal.

The Irish lottery has become a staple on many betting sites, all accepting various bets on the twice-weekly draw. Bookmakers can place restrictions on accounts as they wish, but this rarely affects regular punters.

No one site has the best odds all the time - the best betting value is found by shopping around for each event you are betting on. The process may vary slightly between brands, but you must prove who you are with various ID checks.

Bet £10 Get £50 in Free Bets. Bet £10, Get £20 in Free Bets. Bet £10 and Get a £30 Free Bet. Bet £10 Get £40 in Free Bets. GET £40 In Bonuses when you stake £ Bet £10 Get £20 in Free Bets. Bookmakers Casino Promotions Football Betting Betting Tips Free Bet No Deposit.

Advertiser Disclosure. The Biggest Bookies in the UK If you are looking for the very best betting sites, then here are the top names to consider.

Paddy Power Paddy Power is synonymous with making betting fun, with humorous ad campaigns, alongside being recognised as one of the best bookies for Horse Racing. Ladbrokes Ladbrokes are the home of football betting, with their famous acca insurance proving to be one of the biggest value promotions in the beautiful game!

William Hill Sports Bet £10, Get £60 in Bonuses. T60 Claim Offer. SpreadEx Bet £10 Get £40 in Free Bets. Claim Offer. BetVictor Bet £10, Get £45 in Free Bets. BetUK Bet £10, Get £30 in Free Bets.

BetMGM Bet £10, Get £40 in Free Bets. KWIFF Bet £10, Get £ Paddy Power Bet £5 and Get £20 in Free Bets. YSKARZ Claim Offer. Copybet Bet £10 Get £50 in Free Bets. Betfred GET £40 In Bonuses when you stake £ WELCOME40 Claim Offer.

Livescore Bet Bet £10 Get £20 in Free Bets. Ladbrokes Sport Bet £5 Get £20 in Free Bets. Sporting Index Bet £10, Get £20 in Free Bets.

Virgin Bet Bet £10, Get £20 in Free Bets. Betfair Bet £5 and Get £20 in Free Bets. ZBHC01 Claim Offer. Parimatch UK Bet £10 on Football, Get £40 in Bonuses. talkSPORT BET Get up to £40 in Football Free Bets.

Jeffbet Bet £10 and Get a £30 Free Bet. BzeeBet Bet £10 and Get a £10 Free Bet. HeySpin Bet £15, Get £15 in Free Bets. SBK Bet £10, Get £30 in Free Bets.

Netbet Bet £5 on Any Bet Builder, Get a £10 Free Bet. LuckLand Bet £15 and Get £10 in Free Bets. PLAY10 Claim Offer. Vegas Land Bet £10, Get £10 in Free Bets. Leovegas UK Up to £ Extra Winnings on your first bet Mobile Only.

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The online betting sites betting sites in onlins UK, bettting top picks online betting sites explained here. These are the overall top bething online betting sites to our team of expert reviewers. Below is a bettinng as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. bet has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. Sihes huge sign-up bonuses to generous online betting sites, our new betting sites comparison outshine the rest. All new bookmakers bettign available in the Ssites Kingdom betying licensed online betting sites the UK Gambling Netting. To stand out from the crowd, online betting sites UK online betting sites sites have wheel of fortune jackpot win even bigger welcome bonuses than we have seen before. This means when you sign up you are getting a fantastic reward that you can use to build your betting bank. They realise the importance of doing this, meaning now is a great time for punters to sign up and take advantage. The other way new bookmakers stand out from the crowd is to simply be the best. While there are many other factors, the most important factor for any punter is how much money they win or lose.

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